Building brands in the Amazon Jungle

There has never been a period where retailers and brands have been under so much pressure.

A wave of bankruptcies is sweeping across the US and UK, and there are worrying signs in every major market. The rise of and other e-commerce retailers is eating into market share.

Technological change is reshaping everything, while the demographics are changing and the balance of power is shifting from sellers to buyers.

Supply chains are shortening and brand premiums are being eroded.

How can retailers and brand owners reimagine their business models to make their brands relevant in this brutal new environment? Tinkering around the edges won’t be enough. Time is of the essence – their huge asset structures risk dragging them down before they have a chance to change.

About Me

Mark Pilkington is a brand expert, entrepreneur, motivationalist and thought leader, with the vision to see what the future looks like and the drive to help brands get there.

He has been successful in both worlds – the classical consumer brand/retailing world and the startup world. His 30 years of experience in brand building includes success across multiple categories and on a global basis.

This combination supports his work in helping brands make the necessary changes in a rapid and practical way.

The New Book

Retailing is under enormous pressure. Store closures are at record levels and millions of jobs are being threatened.

Mark Pilkington's new book explains why this is happening, and offers innovative solutions to help retailers survive and prosper in the future.


Mark Pilkington is much in demand as a speaker on the international retail and ecommerce conference circuit. His strategic insights and exciting style make him a popular choice. He has also done extensive media work appearing on networks like CNN, NBC and the BBC.

Advisory Services Ltd Is a London-based strategy consultancy offering a range of branded products.