Case Studies from Mark Pilkington's work


Wonderbra - Achieving global success with limited resources.

Mark Pilkington was CEO of Gossard, a small UK lingerie brand. The company had very limited resources...

Mihyar and Nayomi Abaya - Creating culturally specific brands.

When Mark Pilkington became CEO of Kamal Osman Jamjoom Group, he was faced with a dilemma – the Group’s International Fashion Division had been losing money for a long time, and seemed unlikely to ever make money in the face of ...

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